Massey Ferguson has won the Platinum A-Design Award in the Agriculture, Horticulture and Fisheries Design Award Category.

The A’Design Award is one of the biggest international design competition globally with 98 categories such as vehicle design, architecture, graphics and visual communication, digital and electronic devices design or website and web design. All the products were assessed individually by an international panel of renowned press members, designers, scholars and experienced entrepreneurs.

“It is a new high performance combine range designed on the basis of farmers and operators’ requirements worldwide”, stated the Jury. “It sets new efficiency levels in any harvesting conditions and includes three models from 451 to 647 hp that deliver significant gains in productivity and output thanks to the biggest grain tank capacity in the European markets, the fastest unloading rate and the largest threshing area. Special attention was paid to efficiency, grain and straw quality, reliability, user friendliness, and a revolutionary sensor technology for optimal machine setting.”, the judges said

Francesco Quaranta, Vice President Sales, Marketing and Product Management Massey Ferguson EME accepted the award on behalf of AGCO’s international design and development team. “The IDEAL combine harvester is the result of many years’ research and development, dedicated cross-functional teamwork and leading industry expertise,” said Mr Quaranta. “We are always looking for new, innovative and sustainable ways to help farmers who want the best from us. The IDEAL combine is a perfect example of AGCO’s and Massey Ferguson’s mission to provide high-tech solutions to farmers feeding the world.”

“This new Award will join our already well fulfilled trophy cabinet together with the 2017 DLG Silver medal Innovation Award, Machine of the Year 2018 and Machine of the Year Audience Choice Awards as well as the Red Dot Award 2018 : Best of the Best”, concluded Mr Quaranta.

IDEAL from Massey Ferguson is a completely new, game-changing combine harvester range designed using requirements taken directly from farmers and operators around the globe. The range sets new levels of efficiency in the field and includes three models from 451 to 647hp, leading the way in productivity and output.

source: Company Brand press office