LiuGong North America is pleased to announce the addition of five new partners to its growing dealer network to both expand its offerings and grow the LiuGong brand in all the United States.

Casey Equipment

Casey Equipment is one of the Midwest dealer to join the rapidly expanding LiuGong North America dealership network.

Leaders of the third-generation family-owned business said joining the lineup has been a smooth, straightforward process because of stellar communication and planning from LiuGong. The initial launch of LiuGong products at Casey Equipment went “virtually flawlessly with all of their support.”

“From day one, we knew exactly who to contact for our initial needs and requirements. We also felt confident that everyone from their president and CEO on down was engaged in getting us started on the right foot,”

said Jim Cox, Casey Equipment President.

Casey Equipment is a premier dealer of new and used heavy equipment in the construction, forestry, asphalt paving, mining, and agricultural industries. They provide construction equipment rentals, services, and parts for the brands they carry.

“We are incredibly grateful to add another great partner in Casey Equipment to our growing dealer network. Their reputation for excellence in Illinois and Indiana will be integral to improving our reach in the region,”

said Andrew Ryan, LiuGong North America President.

Broadhead Equipment

Broadhead Equipment was founded in 2019 with just a service truck and two bulldozer engines and has since expanded to sell tractors, zero-turn mowers, and construction equipment. Broadhead Equipment leaders are no strangers to heavy equipment.

LiuGong North America President Andrew Ryan welcomed Broadhead Equipment to the dealer network and noted the business will play a key role in expanding its footprint in the area.

“We are incredibly thankful to reach this agreement and are excited to work with them moving forward. Broadhead Equipment has grown quickly in just a few years, and we’re excited to see how we expand together in the future.”

Ryan said.

The more Broadhead Equipment learned about LiuGong through the onboarding process, the more they were drawn to the brand. Their dealership agreement feels like a partnership; They’re not just selling LiuGong’s equipment. LiuGong machines have standard components, like Cummins and Yanmar engines. There’s also the fact that both companies are mutually committed to helping one another grow.

Wades Forklift Service

Leaders of the east Tennessee business said their growth strategy played a major role in partnering with LiuGong. After hearing a presentation from LiuGong North America, they tested out LiuGong machines and were impressed with their performance and collaboration with the LiuGong team.

“We listened to them and ended up buying one of the lifts, and we had really good service out of it. We wanted to move forward to become a dealer, and now we’re in the process of increasing our rental department dramatically.”

said Marvin Wade, Wades Forklift Service owner.

The company has been in business for more than 25 years, and its leadership team brings more than 30 years of industry experience to the LiuGong dealership network. Jared Ward, LiuGong North America Director of Material Handling, noted Wades Forklift Service vision and growth potential.

“Wades Forklift Service carries an excellent reputation for sales, rentals, parts and service throughout east Tennessee and Kentucky. We look forward to helping the business grow and expanding our brand footprint in the region.”

Ryan said.

Lift Atlanta 

Leaders of the North Georgia-based business said they were looking for a new manufacturer at the end of 2022 and were intrigued by what they heard from current LiuGong dealers and their customers.

“LiuGong reached out to us to see if we would be interested in the line. After talking with several LiuGong North America dealers and some end users, we liked what we heard and decided to enter into a dealer agreement with LiuGong.”

said Lift Atlanta President Mark Milovich.

Lift Atlanta is headquartered in Decatur, Georgia with an additional location in Augusta. The company was founded as a forklift dealer in 1975 by Mitchell Milovich, Lift Atlanta CEO. He brings a wealth of experience to the LiuGong North America dealer network with a background in the material handling industry since the mid-1960s.

Milovich said Lift Atlanta seeks out trustworthy manufacturers that stand behind their products with excellent service, and the partnership with LiuGong North America is an extension of that strategy.

1st Choice Material Handling

Leaders of the Memphis, Tennessee-based business expressed several reasons they were interested in a partnership with LiuGong. Their machines are known for quality manufacturing and components, and the company’s growth strategy matches what 1st Choice leaders hope to accomplish in their region.

“We were looking for an affordable solution with great support to offer in our market. The strength of the manufacturing and unit components drove our decision, in addition to the growth they had set as goals.”

said Chuck Langley, General Sales Manager, 1st Choice.

The 1st Choice business was founded in 2019, offering parts, service, sales and rentals across Memphis and the surrounding counties, northern Mississippi and eastern Arkansas.

“1st Choice fit our needs in the material handling space. We look forward to working together to serve our customers in a key region for our business,”

said Jared Ward, Vice President, Material Handling Division, LiuGong North America.

LiuGong North America President Andrew Ryan said 1st Choice is a highly respected dealer in the Mid-South region, and they are looking forward to working together to expand their reach in the area.