On Monday, January 18^th, the 2022 edition of World of Concrete will start at the Las Vegas Convention Center. This is the largest annual international event dedicated to concrete and masonry professionals, with more than 1,500 exhibiting companies and 55,000 registered industry professionals across more than 725,000 net square feet of exhibit space. Italy will participate with a dedicated Pavilion located at Central Hall Booth C5377, C5477, C5383: a 6000 square foot space with a primary objective to display the true value and excellence of “Made in Italy” solutions for the construction equipment industry.

The Italian Pavilion is organized by the Italian Trade Agency  it will feature 12 leading innovative companies in industrial machinery: G.B.M. Building Equipment, Condor, CSG Engineering Italy, Nettuno Sistemi, Amadio & C, Novatec, Boat Lift, Faedo International, Leadermec, Dmat, Penta Automazioni Industriali, Xsule. Together, these companies cover a wide range of equipment specialties from all aspects of the construction equipment sector – from scaffolding and earthmoving machines to coating solutions, tools, pumps, components and much more.

The Italian Pavilion also includes a welcome and hospitality area to host and encourage business meetings and networking activities. Make sure to stop by and discover what these groundbreaking companies have to offer for the future of building equipment!

Italy has a long history of being a substantial player in the industrial machinery sector, regularly finishing among the top 10 trade partners in the industry with the United States.

To invest in Italian Manufacturing Industries means having access to its unique export know-how, to a skilled and competitive workforce and to a constant attention towards the area of research and innovation. Moreover, the extensive network of SMEs, and the historical presence of industrial clusters, has made Italy a competitive player on the global market, able to supply high quality products, after sales assistance and the high-tech performances.

These characteristics have also allowed Italy to cope well with the new challenges of technological development represented by Industry 4.0 and 3D production techniques. The great flexibility and operational ductility of the Italian manufacturing Industry, which have always been one of the country’s strengths, have allowed Italy to compete with successful partners, signaling a true golden age for the industrial machinery exports.

In addition to this, Italy has always been renowned abroad, and especially in the United States, for its great Construction Expertise. As confirmed by Ance (Italian National Association of Building Contractors) Italian construction companies are more active abroad than at home. According to the Ance report, the majority of Italian Construction Contractors have followed the path of internationalization through large infrastructure, construction, building and tunneling works that have marked a trend that has been pursued unabated for over 15 years.

In 2021 Q1 & Q2, Italian machinery exports to the United States totaled $370 Million, where Italian machinery imports from the United States totaled nearly $50 Million – representing respective jumps of 24.2% and 9.5% compared to this time last year in 2020.

Las Vegas’ World of Concrete 2022 will be one of the first occasions to unveil the ITALIA updated construction equipment sector logo, newly designed to reflect a fresher, more powerful, identity of a maybe less known – but just as much intense – aspect of the world famous “Made in Italy” label.

During World of Concrete, the Italian Trade Agency will also present a US market economic analysis about the Equipment Machinery sector specifically commissioned to Cedar Consulting International.

About the Italian Trade Agency

ITA – Italian Trade Agency is the Governmental agency that helps the business development of Italian companies abroad and promotes the attraction of foreign investment in Italy. Its activities are part of the Official Mission of Italy to the United States and are supported by the Ministry of Economic Development and the Ministry of Foreign Affairs. With a worldwide network of 79 offices in 65 countries (5 in USA), ITA provides information, assistance, consulting, promotion and training to Italian small and medium-sized businesses to assert the excellence of Made in Italy in the world. The Houston Office, who has organized the Italian presence at WOC, mainly oversees the following industrial sectors: aerospace, agricultural machinery and equipment, construction and earthmoving equipment, glass working equipment, oil & gas, textile machinery, woodworking equipment and jewelry.