Hyundai Construction Equipment Americas announces the expansion of its North American authorized dealer network with the addition of First Choice Farm & Lawn.

First Choice is a family-owned and operated business. Brothers Ron and Don Parks took ownership of the dealership in 2012, along with partners Roger and David Williams. In the last 8 years, they’ve added 2 locations and are building their 5th location outside of Memphis.

With the addition of this new dealership, Hyundai’s North American network now includes over 80 dealerships operating in just over 180 locations, offering sales, service, and parts for the full line of Hyundai excavators, wheel loaders, compaction rollers, and other construction equipment.

We are very excited to add First Choice to the Hyundai Construction Equipment network of dealers. With their extensive coverage and aggressive customer-first approach, First Choice is the right partner for us to help us grow the Hyundai brand name in Western Tennessee and Western Kentucky,

said Ed Harseim, HCEA District Manager – South Central.

Hyundai sales, service, and parts teams deliver regular product and service training to ensure dealer partners are able to provide top-caliber support to meet the growing business needs of Hyundai Construction Equipment customers.

Source: Hyundai