Swanson Russell has been selected as the agency of record for Takeuchi U.S. in Pendergrass, Ga.

Headquartered in Japan, Takeuchi manufactures a wide range of compact equipment, including compact track loaders, compact excavators and compact wheel loaders. Swanson Russell will handle and execute Takeuchi’s public relations and paid media strategies.

“Swanson Russell has considerable experience working with the construction, rental and utility industries, and we are excited to put that expertise to work for Takeuchi”,

said Brent Schott, president of Swanson Russell.

“Takeuchi has a long history of excellence and innovation, and our goal is to help them achieve even greater brand recognition and capture additional market share in the growing compact equipment sector.”

Takeuchi has offices all over the world, as well as approximately 90 dealers with 300 locations throughout the U.S. and Canada. Takeuchi developed the world’s first compact excavator in 1971 and introduced the first compact rubber track loader in the mid-1980s, transforming the North American construction equipment market.

“We chose Swanson Russell for their expertise in the construction equipment industry”,

said Jeff Stewart, president of Takeuchi US.  “From our very first meeting, we knew they had the team and the experience to take us to the next level with our marketing efforts. We are all very excited to be working with Swanson Russell.”